Obviously I’ve demonstrated in the past a high tolerance for bullshit advertising. Probably it is more harmless to pretend that your perfume is some secret formula of Marie Antoinette’s than it is to claim, as Undergreen does, that all its ingredients are “all natural”. I’ve seen it reported elsewhere in the blogosphere that they use headspace ingredients (reproducing particular notes captured by chromatography); I don’t know how I would prove that and haven’t seen the company mention it anywhere, but this pretty clearly does not smell like any all-natural perfume.
What it is, though, is fairly captivating. I have a buttload of perfumes, friends; but this one doesn’t bore me. That is really an achievement. I’ve been wearing it nonstop for the last three days, as the end of the Olfactif coupon period approached and I had to make a decision, and I couldn’t stop thinking, “Oh, what smells so great?? Oh it’s me!”
I thought perhaps I didn’t need another edible white floral. Just off the top of my head I came up with the following list of edible florals in my collection:
Roja Dove Mischief
Donna Karan Gold
Boadicea the Victorious Divine
Chanel No. 5 Eau Premiere (delectable vanilla note in this)
Alien Aqua Chic
Lune de Miel (instead of Tresor – they’re very close, I just like this one.)
Il Bacio by Borghese
biehl parfumkunstwerke al03
It’s a broad swath, you’ll agree, but no real gourmands in there; foody noted florals, including fruity florals. So why do I need White and its coconut seduction?
I don’t. I told you. It seduced me. Reason not the need; it wants me to want it, and so I do.
White’s gimmick is that it is all things white. I don’t know. The coconut is pretty omnipresent and yet not annoying like you’d think it would be. I also get some fairly lovely tuberose and underneath it all, oddly, something like spice. Where an older composition would be built on musk or something approximating civet, this one is built on spice; which is interesting if you think about it, because those notes are just as “deep” or “foundational” (“basey”?), and but somehow with a lot of air in it. Suitable as the base notes for something called “White”.
I wasn’t shopping for a summer perfume, or, God knows, a coconut. I like Deseo when I want to feel beachy; I have both Bronze Goddess and Azureé Soleil, but I’ve never really warmed to them like so many perfumistas do. Instead of those more traditional bases, this one is more surprising as it develops (and it does), and truly not like a dozen other perfumes. (BTW, eight hours of wear on a summer day – this is not an all-natural. Some reviews say it doesn’t last; if you get a little on your blouse as you apply, it will, but again, it’s really low-key.) This one just sucked me in, with its low-key beauty, its seductive coy come-and-go kind of dance. I simply could not resist how good I smelled.
If you wear perfume with sillage, you won’t like White. One review called it a “skin scent” and that I couldn’t deny. There is no trail, and I’m truly not even sure anyone else will know you’re wearing it unless their nose is right up against you. In summer, and especially at my house, that’s a plus, not a minus. I really don’t want to be distracted by a perfume right now, and I’m having a tough time (oh yeah, my life is tough!) choosing between more interesting but tougher-to-wear scents and the workhorses that never distract me but aren’t particularly interesting either. Yes, I presume once I wear White a lot more often, it too will become a workhorse that’s pretty familiar. But I’m ready to get familiar.
Image is “bright white hallway” by Hannes Ambrosch, via Flickr. Used under Creative Commons license; some rights reserved.